Privacy Policy

Last Updated: October 2023

1. Our Commitment to Privacy

At Simple Roots, operated by Chaamara Technologies Pvt. Ltd., we understand that people are the heart of our business. We are deeply committed to protecting your personal information and your right to privacy. This Privacy Policy outlines what information we collect, how we use it, and the measures we take to keep it safe while you use our website and subscription delivery service.

2. Information We Collect

We collect information that you voluntarily provide to us when you register for an account, express an interest in obtaining information about us or our products, or otherwise contact us. The personal information we collect includes:

• Contact Data: Your first and last name, email address, phone number, and physical delivery address (including area/locality).
• Household Data: Information regarding the number of adults and children in your household, which helps us determine appropriate vegetable quantities.
• Purchase History & Preferences: Data regarding the types of vegetables you order, modification requests, and order frequency.
• Financial Data: We utilize secure third-party payment gateways (such as for UPI, Credit/Debit, and Net Banking). We do not store your direct banking or credit card details on our servers; we only store your Simple Roots wallet balance and transaction history.

3. How We Use Your Information

We process your information for purposes based on legitimate business interests, the fulfillment of our contract with you, and compliance with our legal obligations. Specifically, we use your data to:

• Fulfill Orders: To harvest, pack, and successfully deliver your vegetable box to your provided address.
• Personalize Recommendations: We utilize a machine learning model that analyzes your past purchasing habits, household size, and seasonal availability to curate personalized vegetable recommendations tailored just for you.
• Communicate via WhatsApp: To send you essential operational updates, including delivery notifications, OTP verifications, wallet balance alerts, and customer support responses. We strictly use WhatsApp for order-related communication and will not send you promotional spam without explicit consent.
• Improve Our Services: To analyze user trends, optimize our delivery routes, and improve the overall user experience on our website.

4. Analytics and Tracking Technologies

To better understand how visitors interact with our website, we utilize third-party tracking and analytics tools, specifically the Meta (Facebook) Pixel and Microsoft Clarity. These tools collect behavioral metrics, heatmaps, and session replay data to help us identify UI/UX issues and optimize our platform. They may use cookies and similar technologies to collect data about your browsing activities. By using our website, you consent to the processing of data by these analytics providers in accordance with their respective privacy policies.

5. Data Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties. We only share your data with trusted service providers who assist us in operating our business, such as delivery logistics partners, cloud hosting providers, and payment processors. These third parties are bound by strict confidentiality agreements and are prohibited from using your personal information for any purpose other than providing services to Simple Roots.

6. Data Security and Retention

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. While no electronic transmission over the internet can be guaranteed to be 100% secure, we continuously strive to protect your data. We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law.

7. Contact Us

If you have questions or comments about this policy, or if you wish to update or delete your personal data, you may contact us via WhatsApp or phone at +91 88615 57925, or by visiting our office at #4A, Ground Floor, Krishna Residency, Chennasandra, Bangaluru - 56009.